CLAUDIA GARCIA CHAURERO

Project elaborated for the chair of Advertising Writing at Rafael Belloso Chacín Private University (URBE) in the city of Maracaibo, Venezuela. It is a notice made up of rhetorical figures. Creating awareness in active smokers, referring to how long do you want your lungs to last? with a second verbal sense, which when you pronounce it also takes you to How long do you want to live? Using the Malboro brand as a product reference.